To a certain extent this is what we are doing with retail. @thuglife No. She advises other young girls to do the same, and to not be bothered by the opinion of others. Mohsin (Ali Tawasuli) is the person who passes stuff for us. In 2021, "Mahay" collection, broke all records ever made in fashion industry with ever highest sales worldwide. Today, almost 30 years on, the brand is still defined as a trailblazer for upcoming brands and has become one of the . Whatever weakness I highlight; workplace pressure, home pressure, kids demands, husbands demands, one thing everyone has to be very clear about, is their goals. "We came in as two very young girls," smiles Sana, "set up a business and we sort of led the path. SH: The entirely on our own is no longer something to take pride in. Good work. March 23, 2020. Looking back, this is the only thing Shagufta would change if she had the chance to create room for herself. However, she is quick in dealing with them. "And thats actually the reason why things have taken off. It was crass. SANA HASHWANI: We love both the business and the design aspect. That is the crux of the matter. While helping out others through her yoga sessions, she ensures she keeps her mind at peace too. The greatest challenge she faces is dealing with the issues of HR. Currently Sana is heading PR for Sana Safinaz while simultaneously being their brand representative for Outhouse Jewelry. [5][6] "When youre being humble and moving from point A to point B and youre not jealous of others and concentrating on what youre good at, I think thats the reason for our success, too.". Her strength and support is the reason behind the success of each and everyone in my family. Women unnecessarily make themselves go through the guilt of not doing enough. We really dont. Currently Im working as COO of AKU hospital, clinical labs and outreach services. Be proud to be brown! A: Twenty-five years ago, did you have a vision of how SANA SAFINAZ would play out? There are moments of weakness, she admits, when one is on the go all the time, trying to do so many things simultaneously. Looking back at moments like these, Shagufta feels indebted to her mother for everything she did for her during this time. But yes, I appreciate you are doing something good for the Pakistani society and thus, humanity. She has chosen the CEO of an upcoming hotel brand in Pakistan, the Editor of Paperazzi, a Yogi turned entrepreneur, a highly dedicated surgeon, a PR Guru, a fashion designer, a versatile professor of Art at IVS, a Chartered Accountant who is the COO of AKU facilities and last of all Karachis most well known Makeup Artists and Entrepreneur, Bina Khan. It was crass. Saadia Qamar March 20, 2011. Your time is not necessarily your own and having the support of your family is imperative. She would go round and round the roundabout to see it. SM: When we worked for Lakhany Mills there was only one collection a year and we got paid for it. But after becoming a mother my perception of life has changed. It was a slow and subtle evolution. Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. Failure has come many times. Sana Hashwani and Safinaz Munir are the two creative designers behind Sana Safinaz, which is one of the most popular brands of the Pakistan. Join Facebook to connect with Sana Hashwani and others you may know. Simple things work., Living in Karachi, were all aware of city conditions and how calm can turn into chaos in a matter of minutes. Design schools are another phenomenon; they are very good resources to find designers. Read More: Daughter of Sana Safinaz's owner Zevair Hashwani tests positive for COVID-19. It took a lot of time and patience to align a way of working. Now its all about routines and time management for Sana. I am trying to progress to a newer place and learning new things. By Web Desk. But Im not. But then someone else comes in and they start to take away your business and you wake up.". Today India looks at our industry; their prt market is not as organised as ours. Sana: Everyone wants this economy to go forward, so with everything being documented, businesses . In fact every day there are moments of weakness. For feedback, email aurora@dawn.com, For questions regarding subscription and timely delivery, please contact on the following numbers or visit When you are young, you are fearless; you are at the beginning of things and you experiment. In our society a lot of women depend on their families for little things that provide them happiness. "Weve outgrown different phases. SH: Getting there. We meet at the Sana Safinaz studio on the Mai Kolachi road in Karachi; its a little wooden door that opens to a wonderland for women. Elite people with excellent financial resources making products for elite. We are the only premier luxury retailer offering elegant ready-to-wear & fashion fabrics, tastefully printed and embroidered along with avant-garde silhouettes for the modern woman. We never think ahead of ourselves; we take one step a time. With a heart of gold and a cheerful demeanor, Miracle Woman Sehr Kazmi knows well how to juggle motherhood and work. SANA SAFINAZ: Sana Safinaz was founded in 1989 by the two women Sana Hashwani and Safinaz Muneer. Sana Safinaz are true innovators and trailblazers in all their business and creative endeavors and have set the bar high for the business of fashion in Pakistan. ", Sana says, "I am just excited by the whole thing. Nishat Hotel is however, closer to my heart and since it was my first project, it taught me a lot, from brand building to how people think and function, says the multi faceted Iqraa. What part of your business excites you the most? There is stability in our brand because Sana and I have been working consistently and until recently we have been doing this entirely on our own, and with no background in the field just the love of fashion. Theyre going to trust Mohsin. Thats rare in the cut throat industry she operates in. It was like climbing a mountain. Among other things, her daily to-do lists also have son time during which she focuses just on her son. If youre trying to be on a level playing field with men, I think young girls need to gather themselves and have the confidence to ask for equal treatment. The talent in Pakistan is beyond amazing and I find it my duty to bring out the best from all my employees. While Sadaf feels going through the strenuous process of becoming a doctor was not that difficult, since she came from a family on doctors, getting into a male dominated field was a bit of a challenge. There is no long hard work challenge story here. We design and run bridal entirely on our own. My miracle moment was when I had both brands, Sana Safinaz and Outhouse Jewelry, collaborate for fashion week. She had the desire to, in some way, give back to the society and her place of education so teaching was the most natural and perfect way of achieving that. Mehr recalls that once the binding of the magazine wasnt done properly and it was falling apart and I was having a panic attack. We started retail, not knowing a thing about it. In Pakistan, there is no proper system but Bina also sees this as a great learning experience. It has become her family and where she draws her strength from. Shes a super woman and my wonder woman.. Sana Hashwani and Safinaz Muneer shared their challenges, innovations and marketing strategies. View the profiles of people named Sana Hashwani. So, if I was racist, the impact is massive. "If you want to grow, no. SH: This is the thing with age. Public asset : 397,260 USD. If they dont succeed in life its a very harsh thing for a parent to look back and say I should have tried harder, says Sadaf. Sana Khan with Vishal Karwal. We have a full return policy, which is something new in Pakistan. We steer the conversation back to fashion and the fact that theyve just gone and revolutionized wedding wear in Pakistan by launching a range of ready to wear wedding wear. Education matters. A: Then there is the issue of designers themselves copying prints. It was truly amazing seeing the response the audience gave to both shows and I felt exhilarated. Fashion fades, only style remains the same. Sana Hashwani. But its not just their achievements which make them so inspirational, its their attitude. She is a makeup artist She is an entrepreneur She is a problem solver "I'm a makeup artist and own a salon and a photography studio." At 40, Bina Khan feels like she has achieved a little and has a long way to go. I was just like wow! This is precisely our reaction when we see Bina Khans transformational looks on brides. Now we feel we are standing at a precipice and we are scared. She was in a relationship with a man named Ismail Khan. It was her fault she was in this situation and it was time to make amends. We were just numb; we were just doing what we were doing. It is evident that self-care is a high priority in her life. They have . Miracle Woman Seveen Muneer is cheerful, affable and just the right blend of tradition and modernity. We have done some of the biggest homes in Pakistan. I design lawn entirely on my own. What went wrong and how can I correct it? Read: "Khaadi's multinational ambitions" An interview with Shamoon Sultan. After her evening yoga sessions, she spends half an hour in a nice long bubble bath which helps her unwind and rejuvenate. With prt, Shamoon (Sultan) has created millions of jobs, and with more and more companies following the trend, a massive amount of employment has been generated. Karachista is Pakistan's top news, entertainment, music fashion website. We started with light evening wear and it snowballed; the vision came in the last 10 years. There isnt an iota of insecurity in what shes doing; Safinaz is generous and is going out of her way to help. In Pakistan, any business owner could actually run an IDP camp I think! You have to keep on innovating," Safinaz says with absolute clarity. Miracle Woman Sadaf Khans journey shows how, if women stick it out, the hurdles that life throws your way become a thing in the past before they even know it. When I am counselling young medical students or young trainees I say that look if you decide to have a family, all the success of your life becomes moot if your children dont do well. Sana Nawaz Biography The elegant lady is also a very beautiful model and actress. I have very problematic skin and taught myself to cover up. Sana Hashwani and Safinaz Muneer were in conversation with Mariam Ali Baig. When Safi places an order for lace, the shopkeeper is happy because she has bought his entire supply. The point is to keep moving forward and not letting difficult situations to pull you down. Sana Hashwani signs up as Board Member of Fashion Pakistan, and she comes with great ideas. However, the company was nationalised in 1973. The mall has something for everyone, young or old. Retail is new here and it is not a business that will grow by leaps and bounds, because it is linked to the economy. He is also Chairman at Karachi Cotton Association and on the board of 11 other companies. She had just begun her career when her baby started falling ill very frequently. Sana has selected women that have aspired against the odds with hardwork and dedication. By 1970s, it had become Pakistan's largest cotton trading company. If you can dream it, you can do it.. She unwinds with TV shows, reads books, and hangs out with friends and family. Theyre all revved up for fashion week and are celebrating the inclusion of their names in the top 50 CEOS of the country. . "Maybe cosmetics, different things from our retail points of view because now we have a network that allows us to do more. At that point I realised a normal, healthy baby is really a miracle and gift from God and I cant thank Him enough for my son. Iqraas journey shows that no matter how successful a woman is, she is a mother before anything else and her children are in fact her greatest assets and the real reason for her happiness. We need to delegate and have younger people work with us. You cant make this work alone; its not possible. Female surgeons do have it difficult and the choices they have to make on a daily basis are not easy, she admits. For her, family comes first and she doesnt believe in living a life with regrets. Cheerful and bubbly by nature, Mehr has the conviction and foresight to look at the bigger picture and after discussion with her partner they decided to go for it. Elitist, and Impractical and expensive for the average woman. When you get to this level you have to rely on professionals; there is only so far the two of us can take our vision. Despite all her achievements, Shagufta is no stranger to self-doubt. President of Pakistan Arif Alvi conferred the award upon Hashwani at the Pakistan National Day ceremony on March 23, 2019, at the President's House in Islamabad.[9]. Before, I would worry about the gender and looks of the baby. SM: In retrospect I think that had we had business degrees we would have been savvier, although our baby steps toward the bigger picture worked for us. They respect me a lot., For this young artist, financial independence is of utmost importance. More and more girls now want to do something of their own and put their education to use. She adds that when a woman decides to have children, she is responsible for them and their needs but at times, it is important for her to put herself first. Having said this, you have to be hands on if you want a successful business. Safinaz is sitting with a young Italian girl, married to a Pakistani and hence having moved to Karachi when I walk in; shes helping her understand the market dynamic so she can start her own label. By the time her results came, she had gotten married and soon had a child. She is taking care of other peoples wellbeing and saving lives. If we are careless as an industry, the impact is huge. I used to be on a call every other night, so Id leave home at 5 am and Id come home the next day at about 2-3 pm. Just be confident and believe in yourself. Financial independence is true power and I recommend it for all women. Salina is required to multitask all the time and maintains to-do lists to take her through the day. You have to protect your business smartly. But having cracked the code for commercial success as well as creative excellence - almost a dozen Lux Style Awards sit on their desk as testament to their excellence - it is no wonder that Sana and Safinaz are still excited by fashion. I am what I am because of the unrelenting love and tolerance shown towards me by my mother. Sana Khan with Aashka Goradia. A: What made you decide to go into retail? SM: In this business PR is very important. From my mother to my sisters and my cousins, everyone has been doing great things. It is not healthy for anyone in any kind of setting to be the one to make the sacrifices while everyone else walks all over you but any relationship is a give and take so sometimes you put yourself first and at other times, your partner, child or a parent. To maintain her own health, she practices yoga and makes sure she cleanses and moisturizes her skin to keep it fresh and young. It was that low moment in her life when she stumbled upon yoga and her life completely changed. In May 2011 in a press conference, he expressed his support for Pakistan and its institutions, particularly military and expressed confidence in the abilities of Pakistanis. However, this is a learning process and a very young field in a young country and Safi and I have learnt from mistakes that someone 10 years from now will not make. Therefore, to create work-life balance, she quit her demanding job at Sana Safinaz and decided to pursue her passion in arts through teaching just after she got married.
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